São Paulo is one of the world's largest megacities and has all the benefits of it: an intense cultural scene, incredible gastronomic restaurants, large parks, a protected historical centre, elegant residential areas, excellent museums and renowned universities. Cosmopolitan to the core, it is strongly influenced by its Italian, Portuguese, Lebanese, Japanese and African origins. As the economic engine of Brazil, the city hosts major international events such as the International Art Biennial, the carnival at the Anhembi sambadrome and the largest fashion show in Latin America, the São Paulo Fashion Week. However, the scale of the city is not scary, and its energy is always flowing! A must see in Brazil!
The origin of the city dates back to the year 1554: the name of the city is due to the fact that the Jesuits arrived in the region on January 25, the same date as the conversion of the apostle Paul to Christianity. For many years São Paulo was a poor village depending on subsistence agriculture and was one of the few villages located in the interior of the country, at that time the main cities were established on the coast. However in the mid 17th century, the headquarters of the administrative colonial region was transferred to the village of São Paulo. The 20th century was the scene of great transformation due to the massive European and Japanese immigration and the industrial boom following the crisis in coffee production and the restrictions on international trade that favored São Paulo to diversify and grow after the second World War.