Arraial d'Ajuda is one of the most sophisticated and cosmopolitan destinations on the Brazilian coast. Just a few kilometres from the famous village of Trancoso and a short ferry ride across a river to Porto Seguro, Arraial d’Ajuda attracts tourists from the whole world. The main tourist centre of the village revolves around the Praça São Brás square, where the hippie market takes place. Famous for its excellent gastronomic options, Arraial has preserved its natural beauty through the centuries, and has beautiful beaches with coconut palms and sandbanks, bordered by the Atlantic forest. The best known are Apaga Fogo, Araçaípe, Mucugê, Parracho, Pitinga, Lagoa Azul, Taípe and Rio da Barra. The rivers flow into the ocean, offering a magnificent spectacle!
The area was taken over by the Portuguese Empire in 1534 and in 1549, Tomé de Souza and some Jesuits arrived on the beaches here in three boats named Conceição, Salvador and Ajuda, which gave their names to the new villages. Arraial d’Ajuda remained remote, secret and paradisiacal for many centuries and only started to gain fame in 1970 and develop as a tourist destination with the arrival of hippies, followed by Argentine and Israeli tourists in the 90s, then Europeans massively at the beginning of the 2000s. Many of these foreigners settled down to live and created inns , hotels, restaurants, transforming Arraial into one of the most cosmopolitan places in Brazil.