Largest city in South America, São Paulo has nothing to envy to Asian or American megacities. Vibrant by night and by day, the city's life is cultural, gastronomic and sporty. From its expansion linked to the coffee culture, the city has kept a historical downtown that is now highly valued. Paulistas like to enjoy all the options the city has to offer and escape at weekends to the nearby fazendas in the countryside, or to the "Costa Verde", a long, lush green coastline where people surf, fish, dive and rest from the busy weeks. A perfect mix of modernity and tropical living, this region is attracting more and more tourists who are eager to experience contemporary art and fine cuisine.