São Paulo

São Paulo is the largest metropolis in Brazil with a population of about 11 million inhabitants - the greater metropolitan area 21 million - the most populous city in Brazil, South America and ranking eighth in the world. It is the economic powerhouse of the country with more than half of all multinationals and is among the 20 most globalized cities in the world, its GDP ranks eighth in international cities.

A brief history about São Paulo

The origin of the city dates back to the year 1554: the name of the city is due to the fact that the Jesuits arrived in the region on January 25, the date believed to be the same as the conversion of the apostle Paul to Christianity. For many years São Paulo was a poor village depending on subsistence agriculture and was one of the few villages located in the interior of the country, at that time the main cities were established on the coast. However in the mid 17th century, the headquarters of the administrative colonial region was transferred to the village of São Paulo. At that time, the activity of the bandeirantes, who traveled to the unknown interior of the country, was significant as they were responsible for Brazil's great expansion westward, as they went forth in search of gold, diamonds and other riches.The 20th century was the scene of great transformation due to the massive European and Japanese immigration and the industrial boom following the crisis in coffee production and the restrictions on international trade that favored São Paulo to diversify and grow after the second World War.

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São Paulo today

The city today is the largest financial center in Brazil with headquarters of the largest and renowned multinational companies, a global city, important and indispensable in the world economic scenario. Cosmopolitan São Paulo features excellent museums such as the MASP, renowned universities such as USP and the beautiful massive Ibirapuera Park, elegant garden city residential districts, soaring skyscrapers and dazzling gourmet restaurants influenced by the city's international influences. The city is the scene of major cultural, sporting and international fashion events, such as the International Art Biennial, the world-famous carnival at the Anhembi sambadrome, and the largest fashion show in Latin America, the São Paulo Fashion Week.